![]() ![]() Some people think that a wordmark logo is an illustration of an old school style. It allows people to directly look on the name of the business, rather than analyzing any random component in the logo. The primary purpose of creating a wordmark logo is to keep the brand representation simple and clean. It doesn’t include any type of graphical element or flashy stuff at all. What is a Wordmark Logo?Ī wordmark is a special type of logo that just showcases the name of the business. It ensures to get people’s attention, and take the marketing standards of a company to a stunning professional level. Hence, its proper designing is highly recommended to solidify the overall company branding. The reason is that your company logo gets into public eye at various types of places. To avoid getting this type of perception, it is best advised to keep your branding especially logo designing strong. People start to think negatively about the company which eventually brings some sort of effect on their sales and growth in the market. If any logo is not designed according to industry standards, then it brings a whole lot of questions on the reputation of that company. ![]() The perception of people generally starts to build after looking at the brand logo. It represents the identity of any company hence it should be made accurately by consulting with any professional logo design agency. Why Logos Are Termed Important for Branding?Īs discussed above, brand marketing is dependent heavily on logos. We love to innovateīusinesses with new age technologies, allowing them to improve their visual Logopoppin is a graphic design agency that specializes in logo designing, webĭevelopment, video production and advanced branding services. But, before moving straight to the tips, let us first understand why logos are termed important for business branding. In this blog, we will discuss about some core principles how a wordmark logo should be created according to the industry standards. ![]() These brands have precisely kept their branding simple, so that people can focus more on their names rather than looking somewhere else. They have taken this inspiration by looking at the logos of top multinational brands such as Balenciaga, FedEx, Google, Canon and more others. They know that keeping the brand emblem simple could also do wonders for them as long as it looks relevant to their overall theme. Nowadays, many companies have chosen the wordmark style to design their logos. These logos do not look very flashy, but they do offer a sense of neatness and simplicity to all the onlookers. ![]() The example of a wordmark logo is quite evident in this regard. It also helps to grab people’s attention, provided the overall theme has been made accurately. Sometimes, adding a bit of simplicity also works well for logos. This is the core reason why designers are always advised to create logos with a bit of uniqueness. People generally anticipate about the services of any company by looking at its logo. It plays a major role in elevating the identity of any company. We all know how important logos are considered for business branding. No matter how you choose to design your logo, be it with a logo creator or other tool, your logo’s personality is rooted in its colors – are you a bold seagreen-fuschia, or maybe a soft yellow-white? By learning your way around color combinations, you can create a logo design that tells your audience exactly who you are.Know How to Create a Wordmark Logo Perfectly According to the Trends So what does this mean for your own logo? You can bet that a hundred cups of coffee and millions of dollars went into the original logo designs of some of these powerful brands – with much of the focus likely having been on the color combinations. Still, it may not seem like much thought went into the logo color combinations mentioned above – aren’t they just the logical choice for what those particular brands do? That’s because color psychology plays a monumental role in branding colors influence our perception and make us feel a certain way, even if we don’t always realize it on a conscious level. Of COURSE the YouTube play button is red and white and McDonald’s arches are a happy yellow – it just makes sense. When you think about the logos of major brands, you probably just take the colors they use as a given. ![]()
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